Next Section: Law and Ethics

Now that you’re an Internet publisher, you may look at advertising in an entirely different light from when you were just an Internet user. Users are seldom big fans of ads. But as a publisher, you not only want to draw readers for your content, you also may need to raise money to keep your operations going. Let’s take a look at the various types and uses of advertising online. General Research on Ads They’re not well-loved. Much research has been done about ads. Jakob Nielsen, who for many Read more [...]

Just because you’ve built a wonderful new website doesn’t mean visitors will automatically find it. Even before you launch, you need to start thinking about how you’re going to attract visitors – first-time users and repeat customers, content consumers and content creators, sponsors and advertisers. The bulk of your site’s popularity will depend on how well you promote it and how well you let people know when it’s refilled with fresh content. (For information about selling ads for your site, please see Sales, Fundraising and E-commerce.)

Thankfully, most blog systems are so easy to use, you won’t need any help. But here’s a quick overview of how to get started. Let me Google that for you: Like most anything you want to do on the Internet, you can find out how to do something you’ve never done before simply by searching for it. For example, if you enter “start a blog” into Google one of the first links that appears is http://www.wikihow.com/Start-a-Blog. This is an intuitive step-by-step description of how start a Read more [...]

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