Advertising Your Site
Just because you've built a wonderful new website doesn't mean visitors will automatically find it. Even before you launch, you need to start thinking about how you’re going to attract visitors - first-time users and repeat customers, content consumers a...
Viral Marketing
What we once called “word-of-mouth” has given rise to something known as “viral marketing.” Viral marketing is more than simply hoping your most ardent supporters will mention your site as they go about their lives. Viral marketing is a marketing message...
RSS Feeds
RSS is an efficient way to get information quickly from the web. Basically, it drives information from the web directly to readers instead of forcing those readers to surf a list of bookmarked sites. Think of it as the difference between subscribing to...
Getting and Giving Links
Current thinking on when to provide links recommends adding as many outside links as are appropriate for the content you’re providing. This is a significant reversal from the linking theories of the web's early years, when many news sites adopted policies o...
Using Twitter for promotion and community
Twitter, the leading service for microblogging, was quickly adopted by dozens - then hundreds - of news outlets in 2008.